Wednesday, August 30, 2006

 
Getting the Most Out of Google AdWords

Google AdWords is a powerful tool in driving highly targeted
traffic to your PIF4P websites. The conversion rate can be as
high as 50% on this kind of internet prospect. Here are some
tips to help you with your campaigns.

1. Create a list with all possible keywords that fit both business

opportunity seekers and network marketers. The more the
better. Use Overture's key word tool to generate as many
possible variations as possible.
2. Benefit from misspelling in order to find keywords which

your competitors did not think of.
3. The first position on goggles search result page usually

achieves the most clicks. However this is also the most
expensive position. Give it a try if the second to fourth
display position gives you more visitors and more customers

for less money.
4. The position of the AdWords-ad is determined not only by

the maximum click price that you are ready to spend but also
the relevancy of the displayed ad. The more clicks your ad
receives, the higher it gets listed.
5. The headline in your ad must catch the viewers attention.

Make sure you place one of your keywords in the headline,
you'll receive considerably more clicks onto your ad.
6. In the ad text mention one or two reasons, why the prospect

should click on it. Create a compelling reason for them to take
action.
7. Google AdWords offers keyword options which you should

review. For example, if properly set up you can make sure that
your AdWords ad appears only if your prospect has typed in the
exact phrase you have listed.
8. Use "excluding keywords". Those are keywords for which your

ad is supposed not to appear. In this way you don't have to pay
for clicks for tire-kickers or look-e-loos.
9. Construct for every keyword and for everyone of your AdWords

ads an own landing-page. There you can offer especially that which
the internet-user searched for.
10. Think about including a price in your ad, like "only $10". This

better qualifies your audience and excludes up front the free- and
all-free-searcher from clicking your ad.These tips can help to
increase your Adwords profits. All you have to do is to take action.




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